About this Event
Learn how the Content Design team at Netflix gets customer insights into the words and experiences they create. Jen will share how Netflix approaches a/b testing, how to create a strategic copy tests, and the essential role qualitative research plays.
If you care about UX Writing, this session is a must for you.
About Jen
Jen Schaefer leads the first Content Design team at Netflix, managing a diverse group of writers working in verticals from Mobile to Messaging to Payments.
Prior to Netflix, she spent seven years at Google, where she managed the Travel and Shopping content strategy teams and co-ran the annual UX Writing Summit. Since her first job in tech as the writer for an Internet incubator two decades ago, Jen has shaped products large and small with a strategic, people-centered approach to language.
Jen specializes in delivering content strategy at scale, including growing global writing teams, creating design systems, optimizing localization processes and establishing content partnerships.
Join us on Wednesday May 6, 2020:
- 10:00 AM in California (GMT-7)
- 13:00 PM in New York (GMT+3)
- 18:00 PM in London (GMT+1)
- 20:00 PM in Tel Aviv (GMT+3)
Use the next coupon code if you want to get in, but won’t be able to afford it: UXWRITINGHUB
About UX Writing Hub
The UX Writing Hub is an education platform for UX writers including the mentored UX Writing Academy program, a weekly newsletter, the Writers in Tech podcast, and much more.