Description

RethinkingUX, FullCircle track presents Steve Fadden, a leader who wants you to grow and better prepared for what lies ahead. Join us for a Virtual Jam on “Rethinking our UX future: Trends & opportunities.”

Over the years, the field of User Experience has grown in popularity and the UX practitioners have been elevated from a role of advocating for usable products, to leading and owning the process for engaging and delighting users.

However, the field of UX is also experiencing growing pains: some companies have so many design and experience owners that it’s hard to identify what represents the actual “voice of the user,” and others have become so focused on UX-related metrics that they strive to serve the “one metric to rule them all,” losing sight of other data and indicators that yield better insights. Join us to learn about the current scenario, trends and what lies ahead for all product professionals.

Experienced leader and researcher specialising in UX (user experience) and how people learn, decide, and act in complex domains like analytics, intelligence analysis, education, and transportation.

What to Expect

Over the years, the field of User Experience (UX) has grown in popularity and the UX practitioners have been elevated from a role of advocating for usable products, to leading and owning the process for engaging and delighting users. And as it is famously said with great power comes great responsibility, some companies have so many design and experience owners that it’s hard to identify what and who represents the actual “voice of the user,”

** Speaker Details ** Steve Fadden, Ph.D.
Head of User Research, AIM UX, Google
Lecturer, School of Information, UC Berkeley