About this Event

What is “user experience,” really? Sure, it’s that feeling people get when they interact with your organization though a digital system, but the term UX is being used for more than that, in confusing ways. Recognize any of these sentiments?

“We need some UX magic before we launch” “The UX team just gave us the designs, so let’s start coding” “We don’t have time for a UX process on this project” “Everyone needs to get better at UX if we want to be agile and innovate” “Hire someone with a UX degree, as long as they can also code”

In your organization, is UX a design process, a separate team, a ubiquitous skill, or a meaningless buzzword?

In this interactive discussion, Keith Instone will present some of these spins on user experience so you can consider which are useful for your organization. We will play some “buzzword bingo” and answer online survey questions during the presentation to collect insights from attendees and to steer the discussion. By the end, you may have both a deeper and broader view of this crazy thing called “user experience”. If nothing else, you will be able to argue better on Twitter.

http://spin.dexterityux.com/ documents past versions of this presentation, has a working spinner for you to click on if you are bored at home, and includes the evolving version of the slides to be used in this presentation (if you want to peek ahead and be ready for a lively debate during the IxDA Cincinnati session).

AGENDA

6:00 - 6:20 pm: Announcements & Introductions

6:20 - 7:30 pm: Presentation, discussion, Q&A

ABOUT OUR PRESENTER

Keith Instone is a user experience consultant and has split his 30-year career about one-third in academia, one-third in industry, and one-third in consulting. His company, Dexterity User Experience, helps organizations start, grow, and mature their user experience practice through apprenticeship, coaching, and mentoring. He is also committed to supporting Ohio’s UX practitioners and advancing the UX profession across the state.