Learn how to apply recent research in brain and behavioural science and behavioural economics to your UX research. Find out how behavioural science can and should be part of your UX research work if you want to engage, encourage, and persuade the people that use your products and services
In this workshop we share the latest research on what
- grabs and holds attention
- how people make decisions
- how context affects behaviour
- what motivates people to take action
And we share a behavioural design research model that shows how you can build behavioural design into your research projects.
The workshop is intense, informative, full of science and a lot of fun. You will learn and practice how to apply the ideas and principles. When you have completed the workshop you will be able to apply behavioral design principles and processes to your own research.
About the trainers
Susan Weinschenk
Dr. Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits.
Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and How to Get People to Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website and “Brain Wise: Work better, work smarter” for Psychology Today.
Guthrie Weinschenk
Guthrie is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He consults on Behavioral Science and Behavioral Economics, teaches workshops and gives keynote speeches at business and design conferences.
Guthrie is the author of I Love You, Now Read This Book. (It’s About Human Decision Making and Behavioral Economics). His clients include Saatchi and Saatchi, CustomInk, BrandTrust, the Big Design conference, and the Internet User Experience conference. Guthrie is also the host of the Human Tech podcast and writes and video blogs for the Team W blog.
Outline of this course
This course will be delivered in three 2-hour sessions. Each session includes demonstrations, lecture, and interactive activities:
Session 1:
- Vision and the brain
- Decision making, Part 1
Session 2:
- Decision making, Part 2
- Mental and Conceptual models
Session 3:
- Motivation
- The Behavioral Design Research Model
- Case Study Exercise
Practical information
- The course consists of three online sessions
- May 14, 19 and 28 (from 15-17 CET)
- Price €450 (ex VAT) for the complete course*
- Each session will take approximately 2 hours
- Group size is 12 – 30** participants
- Every session consists of a mix of lectures and interactive activities
- The activities take place in smaller groups of 4-6 people
- You will receive an invite for the online session a couple of days in advance
- In between the sessions you are invited to interact with the other workshop attendants via a private community