About this Event
This webinar will show you more about how colour psychology can influence the way users interact with your brand such as whether they uptake calls to action on your website.
Agenda
- Overview of UX, UI and Brand: The way font and colours can influence how users interact with websites and call to action
- Psychology of Colour: What colour is your brand using? What messages is it sending?
- Brand activity: What messages do you want to portray? How do you want your users to interact with your website?
- Tips for improving UX using colour
Snap Out and Creative Stripes
This webinar is hosted by Snap Out and Creative Stripes.
Dr Chloe Sharp, Managing Director of [Snap Out] (https://www.snapout.co.uk/) will be hosting this event. Snap Out is a user and market research consultancy based in Milton Keynes, specialising in digital and emerging technologies. User research can inform UX and product design to help ensure products meet user needs
Lydia Berman, founder of [Creative Stripes] (https://www.creativestripes.co.uk/) is highly experienced in brand and UX. She has more than 20 years experience. From branding design, strategy and evolution to creative marketing campaigns and collateral, Creative Stripes brings together experience and creativity. As a result of a passion for design and creative solutions, Lydia has been involved in numerous high profile campaigns.
Highlights to date include creative work for well-known brands such as Singapore Airlines, Bose, eHarmony, Macdonald Hotels & Resorts and Eurostar. Lydia also works with small brands and start-ups and is able to find budget-friendly and creative ways to bring campaigns and ideas to life.